The Leading Merchant Services Provider

Innovation. Excellence. Trusted Payment Solutions
Founded in 2017 by Duayne Haskett and Steve Palazzo, Defyne Payments has built a reputation for innovation and excellence in the payments industry. With decades of combined experience, the company has developed Privvy, a cutting-edge proprietary payment platform designed to meet the evolving needs of businesses. Today, Defyne Payments serves over 15,000 merchants and 200 ISOs and ISVs across the United States, providing seamless, flexible, and agile payment solutions tailored to the modern market. Let us be your trusted merchant services provider.
Our Mission
By fostering trust and meaningful connections, Defyne aims to transform the way payments are processed, ensuring that technology enhances the human touch.
Our Vision
Defyne's long-term goal is to empower businesses and consumers worldwide by providing flexible and intuitive payment solutions that simplify transactions and foster financial inclusivity. We strive to reDefyne the payments landscape
Meet Our Executive Team
Learn about the leaders who help drive reDefyne payments.

Duayne Haskett
President
Duayne Haskett has been a leader in merchant acquiring since 2001, holding key roles at Washington Mutual, Wells Fargo, Sage Payments, and Priority Payment Systems. Now, as founder of Defyne Payments, he is committed to delivering customer-centric payment solutions that drive client growth through innovation and attentive service.

Stephen Palazzo
Chief Executive Officer
Stephen Palazzo has led operations and growth initiatives at top payment providers like First Data, Chase, Global Payments, Elavon, WorldPay, and Sage. With 30 years of industry experience, he now brings a fresh approach to payments as a founder of Defyne Payments, driving innovation and operational excellence.

Bryan Hinkle
Chief Technology Officer
Bryan Hinkle has developed back-office and web-based platforms since 2002, with experience at TSYS and Scientific Games. He has led global lottery software implementations and ERP/CRM development. Now, as a founder of Defyne Payments, he is focused on building innovative payment software to shape the future of electronic payments.
Our History
The inspiration for Defyne began in 2017 when our founders outlined a vision to reDefyne the payments industry with transparency as the center of the process. Our innovation continues as we evolve our technology, enhance our services, and adapt to the ever-changing needs of businesses.
2017
Defyne Holdings LLC was created and moved to Sanctuary Park facility in Alpharetta, Georgia
2018
Launched first Privvy Software product
Launched our first FIS platform
2019
Launched our Privvy ISO platform
Launched our TSYS platform
2020
Signed our 100th partnership
2021
Signed our top performing ISV
2022
Boarded our 10,000th merchant
2023
Launched Privvy VT
2024
Launched our Fiserv platform